business, Life

Why the Why?

 

Everyone asks “Do you know your why?” Innately we know each, and every one of us knows why we get up in the morning, go to work, eat, sleep, care for kids, care for the dog (cats too), and clean. We do that all over again. Everyday.

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Do we know why we do the same thing day in and day out? It seems that our why pushes us to fulfill our daily routine. The why has been our complacency and the reason we are programmed to act in a nondisruptive chain of unending habits. Many people have succumbed to the reliable paycheck and have not challenged their status quo. Does your why push you enough to do more?

My father pushed himself to create more because his why were his belief that he needed to make a better life for my mom, my sister, my brother, my nieces and nephews, my kids and me. He built several homes and turned them into rentals. He did extra work and wired people’s home for extra pay. My father would help my mother with the vegetable gardens and sell at the farmer’s markets. He knew his why and he worked hard to answer that question every day.

Simon Sinek challenges businesses, business owners, and people to put the why first. In the Ted Talk Sinek uses Apple as an example of using their why as a success. So let’s start with why for your business.

I ask someone a simple question, “Why are you in the business?” Their answer is “I love the product.” I know that it’s a great product and the person agrees.  I follow up with another question, “Why do you sell the product?” The person answers, “I believe that it will help people.” My response to the person how does your why match to the company’s why. The person’s answer,”I have a family, and I want them to have everything I did not have.”  Then I ask,”So why this business?” “Why does this product relate to your why?” There is a long pause.

I have many businesses, and I can relate my why to all of them:

Consulting: In this world, my strong belief is that nonprofits and businesses, can achieve more.  Creating better organizations will benefit my community of families and friends.  Businesses and nonprofits are discovering that they can overcome any obstacles with a set of fresh eyes. I will walk alongside you and see where the gaps are, and together we can achieve more.

Speaking, Training, Coaching: With the challenges of today’s world of competing for time and money, staff and leaders will find the to change their mindset. Improving people’s way of thinking creates a better atmosphere in the workplace. Leaders witness a higher sense of responsibility from their staff and staff see that leaders have confidence in their ability to lead.

The next ones are easy:

Amare: In today’s world of stress and health issues, people will experience a holistic mental wellness platform that addresses their body and mind. My family and other people have sensed a change in their overall health. With Amare, I can show you how you can obtain long-term well being.

Chloe & Isabel: There are many jewelry companies.  Chloe & Isabel create exceptional quality pieces that come with a lifetime guarantee and a company that celebrates the connection between women. They’re responsible for upholding production and sourcing practices across areas such as human rights, health/safety, and fair wages. Have unique quality pieces, through fun and fashion-forward platform.starfish and seashells

KOKOON: Like jewelry, there are many clothing companies.  KOKOON has amazing designs and is ethically made in the United States with a mission to provide comfortably feminine style inspired by reality.  KOKOON reminds me of my mother and Laine’s entrepreneurship is inspiring. Find out how you feel comfortably beautiful.

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business, Life

When We Let our Fire Burn Out

Has anyone ever felt stagnation in their business or complacency with growth in themselves?  Did you feel like something or someone is holding you back, but you can’t pinpoint the exact reason?  Are you part of an organization that can’t increase their members or customer base?

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A dangerous part of groupthink happens when participants say “if ain’t broke, don’t fix it.” When you are on your own and had a taste of success, you are overconfident. Leaders and entrepreneurs have a perilous thought that people will be trampling in to buy their products or use their services. People think that the good times will keep going and fill up the slow times. Business owners don’t understand why they did not get any new customers. Organizations and churches do not grow. I’ve been in restaurants that had long lines of people when they first opened.  The same restaurants now have a handful of customers.

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I’ve been there. I’m in it and slowly crawling out of this abyss.  I should have hustled during the good times and followed up with potential customers.  I depended on a few eggs when I should have cracked the whole dozen.  No matter how many motivational videos I look at, I need to assess quickly, plan and implement.  Challenge appears. Pivot.  Overconfidence. Reassess the plan. Stagnant growth. Create.  Being proactive is necessary. There is no down time when you are an entrepreneur.

Imagine if we had that mantra with every aspect of our life or our world?  No downtime in creating peace. No down time when we need to rid the ocean of the plastic islands forming. No downtime when we are advocating for our children’s education and safety. No downtime when we stoke our fires with our partner in life. Do not let your fire burn out.  I promise to keep mine burning.

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